Friday, January 21, 2022
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baby boomer car

Baby Boomer Car market

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BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People 50 to 68 are known in the marketing world as baby boomers, and the U.S. Consumer Expenditure Survey shows that they control 70 percent of the nation’s wealth and half […]
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Boomer car buyers

Boomer Car Buyers Are Your Best Bet

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62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the US wealth and 50% of all discretionary income, which now averages over $24,000 per Boomer per year.*2 On the flip side of new car buying […]
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