Bill Springer on What Consumers Value Most in the Service Department

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DriveSure surveyed nearly 2,000 vehicle owners to find out what it takes to retain their service business at car dealerships and Bill Springer, President of DriveSure is here to discuss those findings. The majority of the car owners that were surveyed in the 2020 Dealership Service Retention Report have their vehicles serviced at new car dealerships. The purpose of this study was to find out why customers return to the dealership for service, what key indicators motivate customer retention, and what causes customers to defect to after-market competition. Price is important, as it always is in vehicle service, but it’s…

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