The ever-changing model of the auto industry is changing monthly, with potential car buyers doing so much more online these days before they step into a showroom. So, does that...
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable.
Wards.com suggests one of...
It's that time of the year again, where charities begin looking to dealerships for support - both monetarily and in other ways. Employees at Patriot Subaru in Saco, Maine certainly...
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
So what exactly is your dealership's outbound calling culture? Does it have that "smile and dial" feel, where the mentality is "the more outbound calls, the better?"
According to Mike Haig,...
Corinne Lillis and Joe Gumm give you a look at the November 2015 sales numbers.
The November 2015 sales totals are:
Fiat Chrysler: +3%
Chrysler: -12.1%
Jeep: +19.9%
Dodge: -7.5%
Fiat: -2.6%
Ram:...
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...