TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Auto News

Owner Of A Recalled Vehicle

Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer

- October 30, 2015
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
CBT News Placeholder

Auto Industry Leaders Discuss Car Buying Process At Panel Discussion Moderated By CBT Automotive’s Jim Fitzpatrick

- October 29, 2015
ATLANTA, GA (PRWEB) OCTOBER 29, 2015 Autotrader President Jared Rowe updated his company’s startling research on consumer satisfaction with the car shopping experience during a recent panel discussion in Chicago moderated...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

- October 28, 2015
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...
CBT News Placeholder

Mercedes-Benz USA Chief Cannon Sits Down For Q-And-A With CBT Automotive’s Fitzpatrick

- October 28, 2015
SANDY SPRINGS, GA (PRWEB) OCTOBER 28, 2015 Mercedes-Benz is moving its U.S. headquarters to Sandy Springs, Ga., from New Jersey starting this year. Speaking recently to an audience of about 300...

Is your dealership managing phone leads correctly?

- October 27, 2015
Here's a stat that's pretty scary (or embarrassing): the average dealership, across all brands and markets, is converting fewer than 8 out of every 100 inbound sales calls into showroom...
Customer-Identity Thieves

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

- October 27, 2015
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer...
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...

CNBC Small Business Guru Marcus Lemonis to Deliver Keynote Address at CBT Automotive Conference

- October 27, 2015
ATLANTA, GA (PRWEB) OCTOBER 27, 2015 Marcus Lemonis, host of the CNBC reality show “The Profit” that helps small businesses compete, has signed on to deliver the concluding keynote address at...

What is your strategy for keeping employees happy?

- October 22, 2015
If you ran a dealership, what would you do to make your employees happy? Provide great insurance? Have flexibility in Saturday schedules to accommodate family time? What about awarding technicians...
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...


CBT News
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