Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK
I would encourage franchised dealers that also sell used...
The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech is not being used.
Matt Rodeghero, Chief...
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
As a dealership, don't you just love it when vendors show up unannounced, doing everything they can to present a product on short notice? Of course not!
That's why David Lewis, a...
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Mr. Mike Jackson, the CEO of AutoNation. We're so happy that you joined us here on CBT News. Thanks very much for taking the time out of...
Corinne Lillis and Joe Gumm give you a look at the October 2015 sales numbers.
The October 2015 sales totals are:
Fiat Chrysler: +14.7%
Chrysler: +1%
Jeep: +33.3%
Dodge: +12.3%
Fiat:...