Auto Dealers Association launches automotive marketplace

Cleveland, OH (October 22, 2025) – DriveNEO.com launches a shopping platform, aiding the Greater Cleveland Automobile Dealers’ Association (GCADA) in connecting in-market car shoppers with its dealer members.

Expanding the Association’s mission, DriveNEO.com aims to capture in-market vehicle shoppers and seamlessly direct them to GCADA member dealers. Complementary to this mission is the advancement of GCADA’s marketing initiatives, including the Cleveland Auto Show.

Leveraging the expertise of Automotive Internet Media (AIM), DriveNEO.com optimizes the search and discovery process, ensuring shoppers are efficiently guided to specific vehicle detail pages on GCADA-member websites. The site compiles all available new and used inventory from these franchised dealers of new motor vehicles, including motorcycles, RVs, and heavy equipment alongside the cars, trucks, and SUVs in local driveways.

Built on a newly-formed partnership with AIM, the site employs cutting-edge cloud-based database management and web hosting software, with a simple, user-friendly design. Unlike other online shopping portals, DriveNEO.com facilitates a seamless shopping experience – upon clicking a vehicle listing, users are immediately redirected to the exact unit on the dealership’s website.

Utilizing best-in-class marketing tools honed at DriveChicago.com, DriveNEO.com exclusively features the inventory of GCADA member dealers, with search results determined solely by user-filter options. There are no priority, sponsored, or featured listings – vehicles are displayed based strictly on the users’ preferences. This functionality asserts the Association’s commitment to Northeast Ohio consumers, creating a more efficient, user-centric platform that enhances the car shopping experience.

“As a marketing tool for the GCADA, DriveNEO.com launches as a significant benefit for GCADA dealer members, and will step up the delivery of in-market shoppers directly to GCADA dealer websites,” said Mark Bilek, General Manager of DriveChicago.com and AIM expert.

“Offering a convenient experience for buyers, DriveNEO.com will also maximize the likelihood of turning site visitors into qualified leads, helping our dealers remain competitive in today’s fast-changing digital marketplace,” said Lou Vitantonio, President of GCADA. “Coupled with the Cleveland Auto Show in late February for hands-on experience, we aim to be a top provider of purchase decision information in the region.”

In the coming months, Northeast Ohioans will see marketing for DriveNEO.com in their digital spaces. This new vehicle-shopping portal is built and launched with the intent to reduce noise and provide peace of mind to consumers, providing a direct path to their next vehicle purchase at a GCADA member dealership.