Home Authors Posts by Teresa Jenkins

Teresa Jenkins

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Marketing expert and freelance writer for CBT News
social media

How To Properly Use Social Media To Build Your Talent Pool

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
Edmunds

Winners of Edmunds 2019 Best Retained Value Awards

Buying a car is as exciting as is daunting. With the average price of a new car being upwards of $36,000, it’s now become...
marketing

The Hierarchy of Marketing on Your Website

In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed...
appointments

Best Practices for Setting and Maintaining Scheduled Appointments

Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process,...
lead generation

Quick Changes To Make That Can Increase Your Lead Generation

Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than...
credit data

Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
social media

Why Organic Social Media Is Losing Its Power?

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...
traffic

Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic

As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which...
automotive

Leading Women In Automotive In 2019

With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
Ira Wolfevideo

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
video

Hireology CEO Adam Robinson Discusses Major Changes to the Dealership Staffing Model

It’s no secret that the automotive retail industry is going through a period of tremendous change due to the Coronavirus. Dealers have been forced...
VettXvideo

How Dealers Can Acquire Used-Car Inventory Quickly and Efficiently – Nick Patterson and Ryan...

With the inventory challenges facing the new car market, many dealers are putting their energy into bolstering their used-car departments. That means finding new...
Len Shortvideo

Founder of LotLinx Len Short Discusses Exciting New Partnership with CBT News

As digital retailing increases in the automotive retail industry, the strongest dealers will be the ones who smartly track and manage their online presence...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...