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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
Edmunds

Winners of Edmunds 2019 Best Retained Value Awards

Buying a car is as exciting as is daunting. With the average price of a new car being upwards of $36,000, it’s now become...
marketing

The Hierarchy of Marketing on Your Website

In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed...
appointments

Best Practices for Setting and Maintaining Scheduled Appointments

Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process,...
lead generation

Quick Changes To Make That Can Increase Your Lead Generation

Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than...
credit data

Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
social media

Why Organic Social Media Is Losing Its Power?

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...
traffic

Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic

As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which...
automotive

Leading Women In Automotive In 2019

With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
F&I manager

Time for a New F&I Manager? 4 Intangibles to Look For

As 2020 approaches, many dealers may be looking to replace an F&I manager that may not be performing at a high level. The new...
lease

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
video advertisingvideo

Is Your Dealership Using Video Advertising to Its Full Potential?

Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at...
communicator

Becoming a Master Communicator

Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
EchoParkvideo

Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...

On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...