Teresa Jenkins

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also heavily involved in the recruitment process. Through the easy access…

Buying a car is as exciting as is daunting. With the average price of a new car being upwards of $36,000, it’s now become more important than ever to understand the value of a vehicle beyond the monthly payments and…

In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before making their final decision. Various studies over the years have…

Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process, the better it is for consumers. What many don’t realize though is that the car buying…

Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of your brand. Many companies, dealerships included, have various important goals…

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have a better idea of whether they’ll be approved for auto loans as well as the rate…

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion dollars every year, spends over $1 billion on ads. Every…

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change…

As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which ones actually help to increase traffic to your dealership. Generally, automotive dealerships often advertising sales surrounding…

With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with women in leadership roles. Though we are nowhere near where we should be, the industry is…