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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
thank you

Thank You Notes Say A Lot More Than Thank You

Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off...
branding

Setting Up A Branding System For Your Dealership

Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at...
Gen Z

Reaching Gen Z on Social Media

Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into...
patient

Why A Dealership Employee Needs To Be Patient, Not Complacent

As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about...
NAMAD

Ally And NAMAD Honor Rising Dealer With The Inaugural ‘Ally Sees Her’ Award

This month (July 2018), Ally Financial and the National Association of Minority Automobile Dealers’ (NAMAD) honored a Bristol Honda dealer in training. Karmala Sutton,...
expanding

Are You Thinking About Expanding Your Franchise?

If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
online marketing

Diversifying Your Online Marketing Efforts

When marketing your products online for your automobile dealership, it is best not to put your trust into one product too much. Planning your...
auto industry

Are You A Part Of The New Auto Industry?

The United States is the overall second largest vehicle production and sales market in the world. 2017’s sales numbers reached an all-time high of...
Yelp

Do You Have A Yelp Problem?

How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business...
staff

Does Your Staff Believe In Your Companies Purpose?

Can you see yourself buying a higher end car from a folksy salesperson with a southern accent? Or purchasing a vehicle from a bargain...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...
personal

Why Automotive Needs to Get More Personal

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
artificial intelligencevideo

Prescriptive Analytics for the Auto Dealer- Bill Leek, Dominion Dealer

CBT Automotive is joined today by Bill Leek, the head of national accounts at Dominion Dealer Solutions to discuss the new buzzwords in automotive,...
Nick Saban

Nick Saban Shares the Details to Driving Success on the Field and at the...

Nick Saban’s attention to detail is legendary. Whether it’s anecdotes of him challenging his team to get better within days of clinching a national title...
salesperson

5 Qualities Every Successful Salesperson Needs to Have

Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone...

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

5 Ways To Improve F&I Profits

Today, Becky talks about building a relationship with your sales staff, the proper "meet and greet" and more.