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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
Management

5 Resources That Can Help You Improve Your Management Skills

Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just...
marketing

Marketing For Your Dealerships End Of The Year Sales

Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods....
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...

Simple Actions Your Dealership Can Do To Give Back to the Community This Season

Every business needs the support of their local community in order to be as successful as possible. Dealerships are no different. It can be...
mentorship

Developing A Successful Mentorship Program At Your Dealership

As a well-established corporate practice, mentoring has been a chosen practice for many businesses across the various industries. According to the Association for Talent...
black friday

How To Market Your Dealership To Win On Black Friday?

Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the...
social media

How To Use Social Media Data For A Trend Analysis In Your Dealership?

Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...
emails

Should Customer Email’s Be More Than A Service Reminders?

Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers...
veterans

How To Celebrate The Veterans At Your Dealership?

As a day spent honoring and being thankful to those who have fought for our freedom, it only serves right for dealers to show...
time

9 Ways To Speed Up Your Customers Transaction Time

A faster transaction line means more sales in shorter periods of time – it’s simple math. As we approach some of the biggest holidays...
GM

General Motors is Transforming Itself to Reflect a Transforming Industry

When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of...
expenses

How to Evaluate Expenses in Each Department

Expenses are part of doing business. A dealership can’t have profits without a facility, inventory, employees, supplies and other necessities that cost money. The...
Lisa copelandvideo

How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry –...

Lisa Copeland, CEO of Cars Her Way, recently joined us in-studio and discussed trends in retail automotive, enhancing work-life balance, and how dealerships can...
vehicle inventoryvideo

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...