Teresa Jenkins
Winners of Edmunds 2019 Best Retained Value Awards
Buying a car is as exciting as is daunting. With the average price of a new car being upwards of $36,000, it’s now become...
The Hierarchy of Marketing on Your Website
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed...
Best Practices for Setting and Maintaining Scheduled Appointments
Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process,...
Quick Changes To Make That Can Increase Your Lead Generation
Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than...
Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology
Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
Best Practices for Evaluating Your Dealership’s Ad Spend
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
Why Organic Social Media Is Losing Its Power?
Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...
Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic
As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which...
Leading Women In Automotive In 2019
With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with...
Top Reasons to Work in Automotive Retail
Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
Time for a New F&I Manager? 4 Intangibles to Look For
As 2020 approaches, many dealers may be looking to replace an F&I manager that may not be performing at a high level. The new...
Ways to Pitch a Lease
Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
Is Your Dealership Using Video Advertising to Its Full Potential?
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at...
Becoming a Master Communicator
Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...
On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...
Altering the Language Being Used in Your Dealership
On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
The Importance of an F&I Specialist
Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...
7 Customer Contact Selling Points
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...
