Teresa Jenkins

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Marketing expert and freelance writer for CBT News
social media

How To Properly Use Social Media To Build Your Talent Pool

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also heavily involved in the recruitment process. Through the easy access…
Edmunds

Winners of Edmunds 2019 Best Retained Value Awards

Buying a car is as exciting as is daunting. With the average price of a new car being upwards of $36,000, it’s now become more important than ever to understand the value of a vehicle beyond the monthly payments and…
marketing

The Hierarchy of Marketing on Your Website

In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before making their final decision. Various studies over the years have…
appointments

Best Practices for Setting and Maintaining Scheduled Appointments

Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process, the better it is for consumers. What many don’t realize though is that the car buying…
lead generation

Quick Changes To Make That Can Increase Your Lead Generation

Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of your brand. Many companies, dealerships included, have various important goals…
credit data

Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have a better idea of whether they’ll be approved for auto loans as well as the rate…
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion dollars every year, spends over $1 billion on ads. Every…
social media

Why Organic Social Media Is Losing Its Power?

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change…
traffic

Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic

As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which ones actually help to increase traffic to your dealership. Generally, automotive dealerships often advertising sales surrounding…
automotive

Leading Women In Automotive In 2019

With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with women in leadership roles. Though we are nowhere near where we should be, the industry is…
video

How your car dealership can stand out in the digital space – Tim Cox,...

Joining anchor Jim Fitzpatrick on CBT News today is Tim Cox, Co-Founder and Senior Vice President of Sales at CarNow. CarNow has had a tremendous partnership with CBT News in taking the steps of starting conversations about diversity in the…
F&I

3 ways data analytics can help your F&I staff

As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may…
online

Online consumer engagement showing indications of industry rebound

Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred.…
employees

How to develop employees if you cannot promote them during COVID-19

Considering all the ways the COVID-19 pandemic is likely impacting your dealership, it may be a stretch to think about offering a promotion to your all-star staff members. It may not be in the front of your mind, but it…
trucks

Electric trucks expected to dominate in next decade

New market research now predicts that the electric truck market will experience exponential growth by the year 2030. P&S Intelligence forecasts that the U.S. electric truck industry will boom on a compound annual growth rate (CAGR) of 51.6%. At that…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…