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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies...
personalization

Online Personalization Tools: How/Why They Can Boost Profits

If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost...
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
marketing

Top 5 Trends For Marketing Strategies In 2019

Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes...
Revamp Website

Is It Time to Revamp Your Website? Here Are 10 Signs That It Is

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
Management

5 Resources That Can Help You Improve Your Management Skills

Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just...
marketing

Marketing For Your Dealerships End Of The Year Sales

Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods....
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...

Simple Actions Your Dealership Can Do To Give Back to the Community This Season

Every business needs the support of their local community in order to be as successful as possible. Dealerships are no different. It can be...
education

The True Cost of Education For Your Team

In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
deliveryvideo

How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy

On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and...
lease

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
service lane

Five Tips for a Successful Express Service Lane

Has your dealership implemented an express service lane yet? I say 'yet' because more than half of dealerships have experimented with, or are currently...
hiring

What’s the Upside? Comparing Hiring Experience or Non-Experienced Salespeople

When it comes to hiring new salespeople, it can be a daunting task to find just the right ones that will be a good...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...