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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies...
personalization

Online Personalization Tools: How/Why They Can Boost Profits

If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost...
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
marketing

Top 5 Trends For Marketing Strategies In 2019

Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes...
Revamp Website

Is It Time to Revamp Your Website? Here Are 10 Signs That It Is

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
Management

5 Resources That Can Help You Improve Your Management Skills

Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just...
marketing

Marketing For Your Dealerships End Of The Year Sales

Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods....
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
video

Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive

Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
Len Shortvideo

Founder of LotLinx Len Short Discusses Exciting New Partnership with CBT News

As digital retailing increases in the automotive retail industry, the strongest dealers will be the ones who smartly track and manage their online presence...
CBT News

CBT News Announces Partnership with LotLinx to Distribute Valuable Automotive Market Data in Real-Time

ATLANTA — July 6, 2020 — CBT News, the voice of the retail automotive industry, announced today its partnership with LotLinx to bring automotive...
video

Hireology CEO Adam Robinson Discusses Major Changes to the Dealership Staffing Model

It’s no secret that the automotive retail industry is going through a period of tremendous change due to the Coronavirus. Dealers have been forced...
unemployment

4.8M Americans Back to Work in June – What It Means for Dealers

The Employment Situation report released by the Bureau of Labor Statistics from July 2nd spells out a significant increase in employment for June 2020....

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...