Teresa Jenkins

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Marketing expert and freelance writer for CBT News
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then it makes sense for you to work at a dealership. It allows you to be close…
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are automotive companies shelling out the big bucks to run ads…
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no to them - instead you can focus on good ideas.…
personalization

Online Personalization Tools: How/Why They Can Boost Profits

If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost around $756 billion due to poor personalization tactics. On the other hand, if you get it…
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like your facial expression and body positioning are also being heard loud and clear. Non-verbal communication is…
marketing

Top 5 Trends For Marketing Strategies In 2019

Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to the current trends is a good way to stay ahead…
Revamp Website

Is It Time to Revamp Your Website? Here Are 10 Signs That It Is

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your website can play a huge role in terms of retention and conversion rates. Redesigning your website…
Management

5 Resources That Can Help You Improve Your Management Skills

Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just naturally inclined to excel at certain things while others are not. The thing about talent though,…
marketing

Marketing For Your Dealerships End Of The Year Sales

Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods. It seems almost like without any warning, there are now a number of businesses that rush…
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing efforts to your digital marketing plan, there should be certain things that you need to be…
General Motors

Major announcement Tuesday by General Motors focuses on EV development

On Tuesday, Oct 20, General Motors held a virtual media event to announce a multi-billion-dollar investment into six of their manufacturing facilities. At the heart of the announcement is a transition for the Spring Hill, TN assembly plant to begin…
female

Adapting to Change: Being female friendly in the service department

Being female friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces on the planet. With $7 trillion in purchasing power, women account for 85% of consumer…
marketing

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with love and care. The other way is to throw a…
online

Online consumer engagement showing indications of industry rebound

Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred.…
Patriot Subaruvideo

How to build a positive and successful dealership culture – Adam Arens, Patriot Subaru

Patriot Subaru has been named one of Maine’s “Best Places to Work” and it’s not the first time the dealership has made this list. Today, we’re talking to Adam Arens, President of Patriot Automotive Group, about the success that his…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…