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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies...
personalization

Online Personalization Tools: How/Why They Can Boost Profits

If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost...
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
marketing

Top 5 Trends For Marketing Strategies In 2019

Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes...
Revamp Website

Is It Time to Revamp Your Website? Here Are 10 Signs That It Is

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
Management

5 Resources That Can Help You Improve Your Management Skills

Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just...
marketing

Marketing For Your Dealerships End Of The Year Sales

Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods....
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...

Simple Actions Your Dealership Can Do To Give Back to the Community This Season

Every business needs the support of their local community in order to be as successful as possible. Dealerships are no different. It can be...
video

Larry Dorfman on Why He is Handing Over the Reins of EasyCare to Finbarr...

CBT News is pleased to welcome back Larry Dorfman, Founder of EasyCare, and Finbarr O'Neill, Chairman and CEO, to discuss some of the changes...
auto

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been...
video

Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo...

Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Mercedes-Benz USA

Dietmar Exler to Step Down from Mercedes-Benz USA

Mercedes-Benz USA CEO Dietmar Exler will be moving on to other ventures, as he announced to the board on Thursday that he will be...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...