Home Authors Posts by Teresa Jenkins

Teresa Jenkins

119 POSTS 0 COMMENTS
Marketing expert and freelance writer for CBT News
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
attribution

Attribution in the Automotive Dealership Industry

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...
customers

7 Ways to Leverage Existing Customers for More Sales

Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
mobile app

Should Your Dealership Invest in a Mobile App?

The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over...
Facebook

How to Use Facebook Live in Your Dealership Marketing

Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone...
AdWords

Best Practices for Your Next AdWords Campaign

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...
subject lines

Subject Lines that Sell Cars

Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...
Facebook

Facebook Messenger for your Dealership

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a...
video

Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo...

Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of...
auto

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been...
Natasha del Barriovideo

How to Embrace Industry Change and Adapt to the Needs of Your Customers –...

Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
video

What Can We Expect From Used Car Sales in Q2? Jonathan Banks from J.D....

The used car market has had its fair share of turns and changing trends so far in 2019 and Jonathon Banks, Vice President and...
video

Winning Automotive Video Strategies

My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...