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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
Facebook

Building a Great Social Media Presence (Part 1) – Facebook

Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections...
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
attribution

Attribution in the Automotive Dealership Industry

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...
customers

7 Ways to Leverage Existing Customers for More Sales

Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
mobile app

Should Your Dealership Invest in a Mobile App?

The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over...
Facebook

How to Use Facebook Live in Your Dealership Marketing

Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone...
AdWords

Best Practices for Your Next AdWords Campaign

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...
subject lines

Subject Lines that Sell Cars

Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...
Facebook

Facebook Messenger for your Dealership

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a...
Len Shortvideo

Founder of LotLinx Len Short Discusses Exciting New Partnership with CBT News

As digital retailing increases in the automotive retail industry, the strongest dealers will be the ones who smartly track and manage their online presence...
digital business

How the Digital Business Transformation Could Affect Dealers

Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer...
TikTokvideo

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
new car tech

Use New Car Tech to Sell Vehicles and Sell the Savings

A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...