Teresa Jenkins

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Marketing expert and freelance writer for CBT News
Facebook

Building a Great Social Media Presence (Part 1) – Facebook

Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands can now share informative and visual content in real time.…
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this generation has a stronger than average sense of social justice.…
attribution

Attribution in the Automotive Dealership Industry

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when the buyers are in the market. This can make it…
customers

7 Ways to Leverage Existing Customers for More Sales

Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase the sales of their dealerships, so they believe that getting new customers will make up for…
mobile app

Should Your Dealership Invest in a Mobile App?

The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over 90% of people own a cellphone of some kind; 77% of those owning a smartphone. Today,…
Facebook

How to Use Facebook Live in Your Dealership Marketing

Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone broadcast straight to their Facebook feed, right from their mobile devices in real time. Since its…
AdWords

Best Practices for Your Next AdWords Campaign

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are simply a form of advertising for businesses who wish to display ads regarding their company on…
subject lines

Subject Lines that Sell Cars

Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is not familiar to many people, but email is one of…
Facebook

Facebook Messenger for your Dealership

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages that, including the ability to keep in touch with their peers and businesses using it to…
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that the advertiser designs, but is pre-populated with the users’ information…
trucks

Electric trucks expected to dominate in next decade

New market research now predicts that the electric truck market will experience exponential growth by the year 2030. P&S Intelligence forecasts that the U.S. electric truck industry will boom on a compound annual growth rate (CAGR) of 51.6%. At that…
consumer expectationsvideo

How car dealers can meet new consumer expectations brought on by COVID-19

Many changes have come as car dealers operate their businesses through a pandemic. Joining us today to discuss changing consumer expectations and behavior is Jade Terreberry, director of analytics for Cox Automotive.  Consumer expectations have changed so much in the…

NADA chooses Mike Stanton, an NADA insider, to replace retiring CEO Peter Welch

The National Automobile Association is promoting from within, as it names COO Mike Stanton as the organization’s next President and CEO. Stanton is set to succeed Peter Welch, who has been the association’s leader since his appointment by the NADA…
unemployment

Conflicting views on US auto recovery as unemployment up, sales up

The Associated Press posted Thursday that the number of unemployment benefit applicants rose by 898,000 last week. That’s the highest number reported in the past two months, and it’s a step backward in the effort to regain the 22 million…
video

How your car dealership can stand out in the digital space – Tim Cox,...

Joining anchor Jim Fitzpatrick on CBT News today is Tim Cox, Co-Founder and Senior Vice President of Sales at CarNow. CarNow has had a tremendous partnership with CBT News in taking the steps of starting conversations about diversity in the…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…