Home Authors Posts by Teresa Jenkins

Teresa Jenkins

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Marketing expert and freelance writer for CBT News
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
attribution

Attribution in the Automotive Dealership Industry

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...
customers

7 Ways to Leverage Existing Customers for More Sales

Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
mobile app

Should Your Dealership Invest in a Mobile App?

The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over...
Facebook

How to Use Facebook Live in Your Dealership Marketing

Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone...
AdWords

Best Practices for Your Next AdWords Campaign

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...
subject lines

Subject Lines that Sell Cars

Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...
Facebook

Facebook Messenger for your Dealership

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a...

4 Qualities Every Great Leader Needs in the Dealership

Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
parents

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...

According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Subaru Dealer Adam Arens on Training Your Salespeople in More Than...

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...

Eliminating Fixed-Ops Obstacles

 On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...