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Mike Haeg

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Mike’s company produces the Car Wars automotive call-tracking program. He loves fusing technology with people to help dealerships “own the phone.”
customer recognition

The Importance of Customer Recognition in Making the Sale

The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
phone experience

How to Book More Appointments

Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing. It’s a common misconception...
phone calls

Phone calls: the good, the bad, and the exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
hot leads

5 Ways to Connect with Hot Leads

Originally published in the June edition of Car Biz Magazine. How effective have your “speed traps” been in stabilizing phone management at your dealership? Let me...
phone

Break old school phone habits: Creating a successful phone practice

There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when...
video

Stay ahead of the competition by improving this one thing

Stay ahead of the competition by improving this one thing Now is the the time to be in automotive. We are steaming toward another record...
phone habits

Fix the Phone Leak or Fade Away

Don’t let Bad Phone Habits Disconnect Your Customers By Mike Haeg More mobile shopping, more targeted marketing, more car shoppers than ever before.  This means more calls...
Outbound Phone Sales

Outbound Phone Sales Efforts Must Be Judged By Live Conversations

Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG It’s 2 p.m. on a...

Anticipate Common Problems For An In-House Or External Dealership BDC

Find a quality business development manager who will train and closely watch the BDC staff. BY MIKE HAEG In analyzing more than 300 dealerships’ phone processes,...
Manage Phone Performance

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent...
service

Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
business development

How to Create an Efficient Business Development Dealership

Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. Business Development...
business

So You Want to Sell Your Business

If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided...
phone

Don’t Let Bad Phone Habits Disconnect Your Customers

It’s well known that one the quickest ways to increase sales is to improve on the phone.  The opportunity becomes more obvious as the...
dealers

The New Normal: Turning Good Dealers Into Great Dealers

Going from good to great requires building a customer-centric dealership organization.  Customer-centricity is a requirement for the New Normal, which is critical to improving...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Customer Relationship Management

On this week's Kain & Company, David talks about customer relationship management and CRM culture.

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

The Importance of a Dream Team Concept

 On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...