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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
GM sales reporting

GM Announces Quarterly Sales Reporting to Replace Monthly Reports

GM has announced that it will no longer report monthly sales. Effective 4/3/18, the automaker will now issue quarterly reports instead. Quarterly reports will...
service

Why are You Losing Service Business?

If you think back 20-30 years ago, almost every dealership had a body shop. Customers brought their cars to the dealer’s body shop because...
selling vehicles

Retail Giants to Start Selling Vehicles

It used to be that a dealer’s only competition was the dealer down the road. This is no longer the case. We are all...
customer experience

Enhancing the Customer Experience

We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts...
fixed-ops

The Benefits of Employee Recruitment and Development in the World of Fixed-Ops

Today’s hiring market is rough. Attracting and retaining good employees is more difficult than ever. We live in a world of entitlement and fluid...
fixed first visit

Keys to Improving Fixed-First-Visit

When a customer comes to your service department with a problem, they expect you to fix it. It is your job. Unfortunately, fixing it...
features

What are the Most Appealing Features for Car Buyers Now?

Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate...
parts department

How can Analytics Help your Parts Department?

This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in...
conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
fixed-ops

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
inbound

How to Properly Handle Inbound Service Calls for Greater Profitability

After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone...
Shep Hykenvideo

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...

 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...