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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
job satisfaction

Techs: Job Satisfaction Equals Increased Service Revenues

It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting...
winter preparation

How to Promote Winter Preparation Sales in your Service Department

It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the...
hurricane damage

How to Spot Hurricane Damaged Vehicles and Parts that are “Flooding” the Market

The National Insurance Crime Bureau has reported that Hurricane Harvey is responsible for nearly 270,000 vehicle insurance claims. Nearly 70,000 more were caused by...
complaints

Top 5 Complaints of Dealership Employees and How to Solve Them

We all know that the dealership world is far from perfect. Like many other industries, dealership employees have many things to complain about. Here...
commercial customers

How to Attract Commercial Customers to Your Service Department

Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and...
commercial customers

How to Cater to Commercial Customers at Your Dealership

Commercial vehicle sales and service is big business. From local plumbers to large construction companies to government fleets, they all need vehicles and they...
aggressive customer

5 Steps for Dealing with Aggressive Customers

In the dealership world, we all have to deal with aggressive customers from time-to-time. Although you are more likely to encounter an aggressive customer...
social media

5 Ways to Add a Personal Touch to Sales

Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are...
sales meeting

10 Tips for a Productive Sales Meeting

The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to...
spiff program

Implementing an Effective Spiff Program for Your Service Staff

In the car business, spiffs are a prominent part of the culture. Spiffs can be straight cash for certain actions and goals attained, or...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
year end

A Great Beginning Can Influence A Great Year End!

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...
Trevor Gilevideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda

The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...
AIvideo

How to Increase Sales at Your Dealership with AI Powered Assistants – John Ruble,...

f AI powered assistants have shown to be highly effective for increasing sales, quality of service, and improving other activities around the dealership. These virtual...
electric vehicles

Two Standard Oil Companies to Usher in an Age of Electric Vehicles

If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...

Kerrigan Report: December Capped Off Another Strong Year for Auto Sales

Thanks so much for joining us today for the Kerrigan Market Update. We’re joined today by Erin Kerrigan, founder and managing director of Kerrigan...

Accountability: Achieving More Clarity by Giving More Feedback

On this week’s episode of Hard Truths with Dave Anderson, Dave continues his conversation about accountability, particularly about clarity. Once you have clarity as a manager,...