Home Authors Posts by Kristine Cain

Kristine Cain

49 POSTS 0 COMMENTS
Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.
social media

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...
F&I Office

5 Simple Ways to WOW Buyers in the F&I Office

Dealers know that the one part of the car buying process that their customers dislike the most is the having to go into the...
f&i

Risky F&I Practices & How to Avoid Them

In the years since the Consumer Finance Protection Bureau (CFPB) began to strike fear in the hearts of dealers everywhere, there have been a...
tax law

The New Tax Law & Your F&I Department: The Good News and the Bad...

No matter where you fall on the charged political spectrum these days, one thing is for certain – the new tax law signed by...
service contracts

4 Tips to Sell Service Contracts After Delivery

“I don’t want an extended warranty. I don’t need it on a new car…it already comes with a warranty.” Many F&I managers will say that...
leasing

Selling the Benefits of Leasing this Holiday Season

The last week of the year for a car dealer can be a crazy one. End-of-the-year sales quotas, pressure to move last year’s inventory,...
F&I manager

Bringing F&I to the Showroom Floor

Every dealership is set up the same way…sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part...
F&I

How Today’s Connected Car Buyer Has Changed F&I… For the Better.

Twenty years ago a F&I manager was one of the most respected and sometimes feared person at the dealership. They could make or break...
f&i manager

Your Next F&I Manager – Internal, External, or ‘Out of the Box’ Hire?

Finding the right new hire is always a challenge, especially in the F&I department at your dealership. Do you promote from within? Do you...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
voluntary protection productsvideo

How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist...

Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...