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Kristine Cain

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Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.

3 Types of F&I Managers & How They Can Help or Hurt Your Store

Most dealerships have anywhere from 2 to as many as 6 F&I managers depending on volume. When you have that many (or that little),...
f&i managers

3 Ways to Help Your Veteran F&I Managers Embrace the Future

Every dealership has had THAT F&I manager. You know the one…he/she has been there for 10-15 years or more. They carry deep knowledge of...
f&i

F&I Transparency = Higher Profits

For decades, the F&I department of every dealership has had the reputation among car buyers as being some horrible financial black hole whose very...
f&i

Don’t Let Customer F&I Complaints Linger… Act Quick to Minimize Damage

We all know the old saying…a customer has a good experience and they tell one person. They have a BAD experience and they tell...
f&i education

Educate Your Buyers in F&I and Watch Profits Grow

Car buyers span generations and yet there are huge disparities in how much knowledge each generation has with regard to how financing a car...
F&I Managers

4 Ways a Happy F&I Manager Drives Higher Profits

Dealerships across the country struggle with turnover for a variety of reasons…commission-heavy compensation, long hours, lack of respect from management or owners, lack of...
F&I

3 Simple Ways to Leverage F&I Online

It’s safe to say that nearly all dealerships have an online presence (or they should!). They have inventory listed, online chat for the salespeople to...
f&i

3 Ways F&I and Technology Need Each Other

It’s been said that the next 5-10 years of technology innovation will move faster than that of the past 100 years. Think about that...
identity fraud

Are You Taking the Necessary Steps to Prevent Identity Fraud in your Dealership?

Every time we turn on the TV or log into a news app on our phones, we are reminded of how easy it is...
social media

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...
dealertrackvideo

How Dealertrack is Creating a Seamless Car Buying Experience for Customers – Cheryl Miller,...

Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Cheryl Miller, Senior Vice...
software

Software Won’t Correct Bad Leadership

In sports, there is a saying, “It’s All About the Jimmy’s and Joe’s not the X’s and O’s.” What that means is, having the...
Forcevideo

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody...

Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video...
Joe Verdevideo

What is the Key to Increasing Gross Profit? Joe Verde has the Answer

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with automotive retail and training...

CRM Managers, BDRs, and How to Be Successful

 On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...