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Grant Cardone

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Grant, a national speaker and motivator, is a respected, highly regarded master salesperson whose passion is to teach people how to sell themselves, their products and services regardless of economic climate. His books, audio packages and seminars provide people of all professional backgrounds with the practical tools necessary to achieve high levels of success. Follow him on Twitter @grantcardone.
selling prospects

Your Prospects Are In Your Family Tree

SELL YOUR FAMILY AND FRIENDS IN JUNE BY GRANT CARDONE Why are you spending all your time on sales prospects that aren't in your family tree...
power base

Your Personal Power Base Should Be Your Mother Lode Of Sales Prospects

Anyone with whom you have even a casual acquaintance should be treated as a potential car buyer. BY GRANT CARDONE For an automotive salesperson, the...
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The...

Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or...
Sales Lead

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive...
Phone Skills

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...
values time

Less Time – More Profits

Today’s car shoppers have already done their homework, so starting them out at Point A is a waste of time. BY GRANT CARDONE Time is...
marketing updatevideo

Weekly Marketing Update with John Fitzpatrick – [5.29.20]

In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update....
Sunrise Chevyvideo

How Sunrise Chevy Managed to Have a Record Month in Used Car Sales –...

On today's show, we’re pleased to welcome back Rudy "El Patronn" Tremenio, Managing Partner of Sunrise Chevy in Forest Hills, NY. In this segment,...
video testimonials

Benefits of Video Testimonials

Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
Lisa Copelandvideo

How to Perfect Your Dealership’s Customer-Centric Message Through the COVID-19 Recovery – Lisa Copeland,...

In today’s segment, we’re pleased to welcome back Lisa Copeland, founder of Lisa Copeland Global, CEO of Cars Her Way, and host of the...
recon process

Improving Your Recon Processes in Today’s Climate

According to the Cox Automotive Auto Market Weekly Summary for June 1, 2020, the used vehicle market has rebounded better than previously forecasted. Compared...

Combining Artificial and Human Intelligence to Maximize Dealership Results

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the role that AI has to play in...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel