Home Authors Posts by Chana Perton

Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
communication

How Your Dealership Staff Can Improve Their Communication with Customers

Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That...
advertising

Traditional Advertising Is Dead. Or is it?

The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
social media

6 Video Ideas for Social Media Outreach

Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers...
rejection

Positive Reactions to Negative Rejections

Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the...
resale value

The Big Winners from the J.D. Power Resale Value Awards

Retaining substantial resale value is a game-changer in the auto industry. "One of the biggest concerns for many new-vehicle owners is depreciation," said Jonathan...
rental

Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. ...
Kelley Blue Book

KBB Names the 2019 Top 10 Back-to-School Cars for Students

A new car can take the sting out of summer's end. With school only a few weeks away, new drivers and their parents are...
F&I

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
video

Outsell’s Guy Super Discusses Why Dealers Need Automation in their Marketing Efforts

Outsell's Vice President of Sales, Guy Super, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how the...
video

How Paragon Honda Successfully Transitioned to a New Recon Process – Gage Hathcock and...

In this segment, we're pleased to introduce Gage Hathcock of ReconVelocity and Rob Patel, Auto Remarketing Specialist at Paragon Honda. Jim, Rob, and Gage...
experience

4 Simple Ways to Personalize the F&I Experience

We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing...
training

Ford and Bosch Utilizing VR in Mach-E Training

Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will...

Why Vehicle Price is Actually Your Friend

On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

 On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...