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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
rewards

Customer Rewards Programs: Do They Work?

The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
turnover

Alleviate Dealership Turnover with These Proven Strategies

High employee turnover creates high costs for dealerships. In addition to the cost of finding a new team member and negotiating a new salary,...
sales goals

A Constructive Approach to Missed Sales Goals

There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much...
leasing

Vehicle Leasing: Then and Now

Though it started promising, the end of the new millennium's first decade was a recession that the nation is only beginning to claw out...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
print advertising

Is There Still Value in Print Advertising?

We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...
dealership

Are You Hiring for Skill Sets Your Dealership Needs Most?

The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...
Chip Perry

TrueCar CEO Chip Perry Retires After 3 Years of Service

After three and a half years, Chip Perry is retiring from his position as TrueCar's President and Chief Executive Officer. Perry, 65, took on...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
millennial

3 Simple Ways to Help Retain Your Millennial F&I Managers

Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...