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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
centennial

A Dealerships Unique Approach To Celebrating Their Centennial

Celebrations are one easy way to draw customers into your dealership, and between anniversaries, holidays and other special occasions, there is almost always a...
company culture

The Importance of a Dealership’s Mission, Vision and Values

You may have heard the phrase “company culture” tossed around corporate meetings, memos and materials lately. It’s becoming increasingly popular to use company culture...
management

How to Effectively Abandon Logic to Boost Management Performance

When it comes to marketing, there are many ingrained rules that people and management follow. We’re all familiar with the real estate motto, “Location,...
website

Is Your Dealership Website Truly User-Friendly?

Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public...
electric cars

Who’s More Afraid of EV’s: Buyers or Sellers?

Electric vehicles should be a no-brainer for most consumers. While somewhat pricier during initial purchase, in the long run, electric cars save most drivers...
video testimonials

Pros and Cons of Video Testimonials

Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping...
morale

Managers: Best Ways to Jumpstart Group Morale

While we would all like our teams to be on the ball and excited about making sales 24-7, the reality is there are going...
summer

Summer Sales Strategies

Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
National Renewal Day

How Your Dealership Can Capitalize on National Renewal Day

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...
sales and service

Improving Your Sales-to-Service Handoff

Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to...
tariffs

New Developments in the On-Going Auto Tariffs Saga

For the last several months, the Trump administration has pushed towards wide-scale tariffs on many imports. The White House sees these measures as part...
automotive

Are Automotive Technicians Ready for a Self-Driving, Electrified Future?

In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...

Accountability in Dealership Management

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...

October’s Kerrigan Market Update Reveals Positive News for the Auto Retail...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone. I'm Bridget...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...