Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
morale

Managers: Best Ways to Jumpstart Group Morale

While we would all like our teams to be on the ball and excited about making sales 24-7, the reality is there are going...
summer

Summer Sales Strategies

Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
National Renewal Day

How Your Dealership Can Capitalize on National Renewal Day

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...
newscast

Getting Along with Negative Co-Workers

There’s no way around it: sometimes you will have co-workers who are negative, cynical and sarcastic, the type of people who bring the rest...

Seven Sales Books to Read to Improve Your Game

No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
customer experience

Enhancing the Customer Experience at Your Dealership

Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the...
car dealership sale

Making “National Holidays” Work for Your Dealership

There are many calendar holidays that can be utilized as sales opportunities by dealerships. Mega Fourth of July sales, Labor Day weekend sales, and...
women

International Women’s Day is March 8th: How Women are changing the Auto Industry

With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the...
Paragonvideo

How Paragon Found Success by Utilizing a Frictionless Business Model – Brian Benstock

At the start of the COVID-19 pandemic, New York City quickly became the epicenter of the virus, and the city promptly shut down for...
Vehicles

CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles

According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these...

Fitting an Off-Road Presence into Your Dealership’s Marketing

In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...
onlinevideo

How to Successfully Engage Your Car Buying Customers Online

Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and...
APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...