Home Authors Posts by Chana Perton

Chana Perton

151 POSTS 0 COMMENTS
Chana is an freelance journalist for Atlanta Small Business Network
video testimonials

Pros and Cons of Video Testimonials

Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping...
morale

Managers: Best Ways to Jumpstart Group Morale

While we would all like our teams to be on the ball and excited about making sales 24-7, the reality is there are going...
summer

Summer Sales Strategies

Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
National Renewal Day

How Your Dealership Can Capitalize on National Renewal Day

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...
newscast

Getting Along with Negative Co-Workers

There’s no way around it: sometimes you will have co-workers who are negative, cynical and sarcastic, the type of people who bring the rest...

Seven Sales Books to Read to Improve Your Game

No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
customer experience

Enhancing the Customer Experience at Your Dealership

Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the...
car dealership sale

Making “National Holidays” Work for Your Dealership

There are many calendar holidays that can be utilized as sales opportunities by dealerships. Mega Fourth of July sales, Labor Day weekend sales, and...
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
technician

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing shortage of auto technicians that is “alarming and worth...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
transition

Five Tips for Handling Internal Staff Transitions Within Your Dealership

In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...