Home Authors Posts by Chana Perton

Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
complainer

Why Complainers Will Ultimately Sink Your Ship

You’ve likely heard the expression that one bad apple can spoil the whole barrel. In the case of workplace complaints, this axiom holds especially...
Time

Making the Most of Your Time

Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
boss

What to do if Your Boss is a “Bad Leader”

Not every boss will be your favorite, but that doesn’t make them terrible leaders. However, every so often you may find yourself working under...
prepared

Are You Prepared for the Unexpected?

Right now, the economy is smiling on the auto industry. Numbers are up from last year and future tax policies seem to favor car...
customer rapport

How to Instantly Build Customer Rapport

You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately,...
customers

What to Do When Customers Make a Scene

It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will...
automotive market

Is the Strong Economy Masking Automotive Market Challenges?

Recently Edmunds released a report looking at car buying trends for 2018 and forecasting projected sales. They looked comprehensively into patterns across several years and...
New-Vehicle Sales

Cox Automotive Reports an Increase In New-Vehicle Sales

With June just about done, many are releasing their mid-year reports, giving a sort of “State of the Union” for automotive sales. Earlier this...
sales

Are You A Bad Salesperson?

It’s usually easy to tell who’s a great salesperson in a dealership. They’re the one with the employee of the month awards, track records...
employees

Tips On How To Get Employees to Stick With You for the Long Haul

Though clients give you business, employees are the ones that keep you in business. A happy, positively motivated employee base has been proven to...
phone

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
datavideo

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...

On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
Becky Chernekvideo

Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age

Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...