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Becky Nixon

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telephonevideo

How Your Telephone Can Be Your Most Valuable Resource

On this week's edition of the Weekly Tune-Up, Becky Nixon discusses how your telephone can be your most valuable resource for developing new business...
alignmentsvideo

How To Sell More Alignments In Your Service Department

Have your Service Advisors been trained on tire wear?  Becky explains how a well-trained staff could add 20+ alignments a week in today's Tip...
marketingvideo

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...
tires

Want to Increase Tire Sales? Here’s How to Do it!

With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff...
Becky Nixonvideo

Express Service in Your Dealership

On this week's edition of the Weekly Tune-Up, Becky goes over some ways to help make sure that you're profitable in both your service...
pre-qualifyvideo

When Service Advisors Pre-Qualify Customers

On this week's edition of the Weekly Tune-Up, Becky Nixon tells you why you shouldn't pre-qualify customers who are looking for advice and service...
appointmentvideo

It Starts with the Appointment

  In this week's episode of the Weekly Tune-Up, Becky Nixon talks about where virtually everything in the auto industry begins - making the initial appointment...
video

Who is the Squeaky Wheel?

  On this week's edition of the Weekly Tune-Up, Becky Nixon explains how to find out who the "squeaky wheel" is in your department and...
millennial car buyersvideo

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...
psychological transferencevideo

Psychological Transference in the Service Drive

On today's episode of the Weekly Tune-Up, Becky Nixon goes over the definition of psychological transference and the effect it can have on a...
marketing updatevideo

Weekly Marketing Update with John Fitzpatrick – [5.29.20]

In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update....
subprime

Working with Subprime Shoppers Part of the New Normal?

The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business...
video testimonials

Benefits of Video Testimonials

Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
Shasta Nelsonvideo

Cultivating Healthy Remote Work Relationships with Employees and Co-Workers – Shasta Nelson, Business Relationship...

On today's show, we’re pleased to welcome Shasta Nelson, leading expert on friendship and healthy professional relationships. Shasta is also an acclaimed keynote speaker...
technology

Successfully Implementing Technology in the Service Department

During This challenging time in our industry I have noticed something strangely wonderful happening in the midst of this implosion. Of course, this is...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel