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Becky Nixon

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alignmentsvideo

How To Sell More Alignments In Your Service Department

Have your Service Advisors been trained on tire wear?  Becky explains how a well-trained staff could add 20+ alignments a week in today's Tip...
marketingvideo

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...
tires

Want to Increase Tire Sales? Here’s How to Do it!

With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff...
Becky Nixonvideo

Express Service in Your Dealership

On this week's edition of the Weekly Tune-Up, Becky goes over some ways to help make sure that you're profitable in both your service...
pre-qualifyvideo

When Service Advisors Pre-Qualify Customers

On this week's edition of the Weekly Tune-Up, Becky Nixon tells you why you shouldn't pre-qualify customers who are looking for advice and service...
appointmentvideo

It Starts with the Appointment

  In this week's episode of the Weekly Tune-Up, Becky Nixon talks about where virtually everything in the auto industry begins - making the initial appointment...
video

Who is the Squeaky Wheel?

  On this week's edition of the Weekly Tune-Up, Becky Nixon explains how to find out who the "squeaky wheel" is in your department and...
millennial car buyersvideo

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...
psychological transferencevideo

Psychological Transference in the Service Drive

On today's episode of the Weekly Tune-Up, Becky Nixon goes over the definition of psychological transference and the effect it can have on a...
service advisors

How to Help Service Advisors Handle Their Jobs — And Stress

In 1965 Gordon Moore, co-founder of Fairchild Semiconductor and Intel, projected that the processing power of integrated circuits doubles about every two years, thus...
Cheryl Millervideo

Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO (Part 1)

On today's very special edition of CBT News, our host, Jim Fitzpatrick visited AutoNation's corporate headquarters in sunny Ft. Lauderdale, Florida to be with...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...