Consumer Reports claims it is financially independent from the products and services it evaluates. Its relationship with the car industry has become very close, however. The nonprofit has set up...
And This Time it’s a Game Changer
By: Jim Ragonda
Back in January of 2014, I wrote in my article The FTC Strikes Again – You Ain’t Seen Nothing Yet that “although...
Income — Income STAYS In!
By: Michael Roppo
We all know that the main areas of income in most dealerships is from new customers, followed to a lesser extent, from returning customers....
Top Honda Dealer Creates Winning Culture
By: Mary Welch
Eric Kahn is a dye-in-the-wool car guy with a blue stocking education and Wall Street credentials. Or he is a C-suite consultant with...
How Not To Lose Digital Leads
By: Erik Nachbahr
One in four car shoppers (24%) make their first contact with a dealership through email, website forms or other digital means, according to...
Bringing Customers Back
By: Glenn Pasch
Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the reliance on Fixed Operations will be...
New Google Ads Offer Competitive Edge
By: Gino Cipperoni
It’s that time of the year again! The Holiday Season is upon us. And while your friends and family are all thinking about...
Balancing the eCommerce Versus Showroom Experience
By: Russ Chandler
For the longest time, consumers who were ready to buy a car physically went to your dealership. They developed a relationship with the...