TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


Articles

automotive marketing

Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel

- January 29, 2019
Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to share their perspectives on the state...
repair

Consistent Repair Updates Make for a Better Customer Experience

- January 28, 2019
Generally speaking, customers don’t like visiting an auto repair facility. At best it means taking time out of a busy day for routine maintenance, and at worst it means costly...
difficult customers

Effective Ways to Address Difficult Customers

- January 28, 2019
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share of difficult customers you will encounter. As...
personalization

Online Personalization Tools: How/Why They Can Boost Profits

- January 25, 2019
If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost around $756 billion due to poor...
zero emissions

What Zero-Emissions Means for Dealers and Why It Matters

- January 25, 2019
When Governor Jared Polis (D. Colorado) ran for office this past November, he campaigned on a promise to power the state via renewable energy by 2040. This past week, Polis...
diversity

Women’s Voices are Going to Get Louder in 2019 – Are You Listening?

- January 24, 2019
I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with...
surveys

Creating Post-Purchase Surveys That Yield Useful Results

- January 24, 2019
Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening what works and cutting what doesn’t. Collecting...
marketing

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019

- January 23, 2019
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of...
overnight repair

Pros and Cons of Running an Overnight Repair Shop at Your Dealership

- January 23, 2019
We live in a world of instant gratification. Our time has been dreamed about for generations. Smart phones put most of the world’s knowledge right at our fingertips. E-Commerce makes...
Automotive marketers

Resolving Identity: The Key to Automotive Success

- January 23, 2019
While many believe vehicle sales are the barometer for automotive success, the blueprint to achieve impactful results is a bit more complicated. For many automotive dealers, it comes down to...