Luxury brands are on the rise. According to MarketWatch, an increase in those belonging to the middle class has spawned new growth in the luxury car market. Increased demand for...
Fiat Chrysler Automobiles (FCA) has released its Q4 and full-year report for 2018. In an earnings call on February 7th, FCA’s Chief Executive Officer, Mike Manley, announced that the company...
A few Fridays ago at the dealership I was visiting, we had a meeting and discussed some important metrics surrounding increasing sales. The topic of One-line ROs over 30,000 miles...
It’s becoming clearer and clearer that we’re at the start of an electric revolution. Fluctuating fuel prices increased environmental protection efforts, and new technology are all pointing toward a bright...
There are many good reasons to show off Certified Pre-Owned (CPO) cars to your dealership’s customers. To start with, CPO vehicles have longer warranties and coverage than non-CPO used cars....
As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems like a no-brainer, it is still...
Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into. Most research organizations consider those...
Many wondered what the start of 2019 would look like regarding auto industry sales. Last year ended in a successful photo finish, with December bringing some of the most robust...
Back in 1973, the energy crisis struck fear into many Americans, including members of Congress. The oil embargo was highly to blame, as the disagreement between the U.S. and other...