Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who...
From pink key chains to custom Mustangs, car dealerships across the country pitched in to bring awareness to breast cancer this October.
With one in eight women at risk of developing...
In any arena, business or sport, top performers are identified through constant, ongoing performance evaluations. If you can’t evaluate their performance, then how can you identify their status as a...
Most of us have seen advertisements for companies that hire veterans who have served in the U.S. military and are re-entering the workforce as a civilian. Many corporations, including Coca...
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing...
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad...
The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than ever to determine who would make...
I know a thing or two about dealing with angry customers. A big part of my time at college was spent on a phone line dealing with angry customers all...
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...