TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


Articles

automation

Best practices for engaging today’s car shopper: Automation (Part 2)

- February 8, 2021
In Part 1, we addressed some objections to automation and how to overcome them. Once we overcome objections and fears that naturally come with automation considerations, we can move to implementation....
digital retailing

How dealerships and OEMs reimagine the sales process with digital retailing

- February 8, 2021
The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing existed prior to the pandemic, it’s...
fixed ops

Five types of customer data that you should take from fixed ops

- February 5, 2021
According to Cox Automotive, 49% of a dealership's profits come from the service department. It's clear that fixed ops have evolved into a significant profit center for car dealers. However, it can also be...
dealer

Most are ready to buy within three weeks of first dealer contact if trust is established

- February 5, 2021
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust, Transparency & the Transaction” discovered that 75%...
sales

The modern sales team as a driver of inventory turn

- February 4, 2021
Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers and their teams are aware of this advantage. Practiced correctly,...
women

Marketing to women in the post-COVID world

- February 4, 2021
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work,...
digital retailing

A conversation with Hyundai’s Jared Dowdy: The goals and future of digital retailing

- February 4, 2021
A buzzword in the automotive industry that seems to be losing its impact is digital retailing. Meaning different things to different people and with engagement at varying levels between OEMs...
digital

Kelley Blue Book beefs up digital solution tools to help dealers reach consumers

- February 3, 2021
The need for enhanced digital tools has become even more essential since the COVID-19 pandemic drove many dealers to increase their reliance on digital apps and processes. Today, more consumers...
automation

Best practices for engaging today’s car shopper: Automation

- February 3, 2021
McKinsey Global Institute has conducted a broad-based research initiative on automation across sectors. The good news is that this research has shown that about half of retail activities can be automated...

Will Ferrell to star in GM Super Bowl commercials

- February 3, 2021
General Motors plans to use its Super Bowl airtime to promote its all-electric future with comedian and movie star Will Ferrell. With the big game less than a week away,...