Alan Weiss on fostering and sustaining a high performance car dealership team

If you’re looking for ways to keep yourself and your team motivated for success in this new year, then now may be the time to set the tone. It’s not too late. Today on Inside Automotive, we’re joined by Alan Weiss, business coach, speaker, and New York Times best-selling author, to help us kickstart the year with his recommendations for success.

In order to start off 2022 strong, Weiss says we have to look at disruption and volatility as tools to use on the offensive. If we create a positive disruption in the marketplace, then we can own that marketplace. There will always be obstacles and challenges in the road, however, an ‘offensive’ mindset can be the determining factor for business owners.

Weiss says there are four key things business leaders need to focus on in today’s climate in order to leverage disruption. First, the customer is not always right. Listen to your best customers. Listen to the customers who give you referrals, who don’t complain, who don’t return things, and who make high purchases. Don’t listen to the customers who are returning things and always complaining. Second, you have to have happy employees to have happy customers. Take care of them. Third, you can’t dominate a marketplace by being careful, by being cautious, by being an ostrich. You dominate a marketplace by making waves. Lastly, energy and enthusiasm are infectious. If you really want to stimulate your employees, you have to be positive. You have to be happy. You have to be enthusiastic.

With this in mind, Weiss adds that it is a great time to open up a business if you are in a strong position to do so. You have to understand marketing. You have to understand value. You have to understand how to get repeat customers.

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