TSLA443.300-1.97%
GM77.7501.94%
F14.4700.9%
RIVN14.5200.25%
CYD51.0200%
HMC25.6701.3%
TM190.5003.61%
CVNA69.530-0.37%
PAG169.0602.48%
LAD274.7601.54%
AN192.6501.54%
GPI334.3306.55%
ABG193.0900.24%
SAH77.8401.72%
TSLA443.300-1.97%
GM77.7501.94%
F14.4700.9%
RIVN14.5200.25%
CYD51.0200%
HMC25.6701.3%
TM190.5003.61%
CVNA69.530-0.37%
PAG169.0602.48%
LAD274.7601.54%
AN192.6501.54%
GPI334.3306.55%
ABG193.0900.24%
SAH77.8401.72%
TSLA443.300-1.97%
GM77.7501.94%
F14.4700.9%
RIVN14.5200.25%
CYD51.0200%
HMC25.6701.3%
TM190.5003.61%
CVNA69.530-0.37%
PAG169.0602.48%
LAD274.7601.54%
AN192.6501.54%
GPI334.3306.55%
ABG193.0900.24%
SAH77.8401.72%

Search for: CDP

service marketing

AI and CDPs: The new frontier in dealership service marketing

- January 8, 2026
Service marketing has always been a tough area for dealerships. When customer information is outdated, systems don’t talk to each other, and marketing lists aren’t accurate, it becomes almost impossible...
Sales & Marketing Publishing Partners
Colin Carasquillo shares how dealers can unlock first-party data using CDPs to personalize, automate and scale marketing efforts.

Activate your dealership’s hidden data goldmine with CDPs

- July 24, 2025
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen Automotive Group, discusses how to use...
Featured Sales & Marketing

How Cox Automotive leverages CDPs and AI to strengthen dealer-connection – Jade Terreberry & Susan Blue

- June 3, 2025
Customer data platforms (CDPs) have officially crossed the threshold from industry jargon to critical dealership infrastructure, according to Cox Automotive executives Jade Terreberry and Susan Blue. During today’s episode of...
Featured Sales & Marketing
As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology, with Kevin Frye

Kevin Frye talks AI, CDPs, and dealer innovation ahead of NADA

- January 9, 2025
As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, shares insights into...
Inside Automotive Sales & Marketing
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

Reimagining what a CDP can do for your dealership – Shaun Kniffin | Germain Motor Co.

- October 30, 2023
The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The dealer group operates in Arizona, Montana, Michigan, Ohio, and Florida,...
Featured

The secret ingredient to choosing the right CDP for your dealership

- May 25, 2023
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality in hybrid customer data platforms (CDP)....
Featured

The three levels of functionality in hybrid CDP platforms

- May 18, 2023
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and the work of the Automotive Standards Council to...
Featured

The importance of integrating your CDP, CRM and digital retailing tools – Brian Pasch & Sam Vukas

- May 4, 2023
 On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and digital security and proprietary access for...
Publishing Partners

Closer Look: Digital security and proprietary access for CDPs

- April 27, 2023
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms (MAP) and customer data platforms (CDP)...
Daily Newscast

Why marketing automation and a customer data platform (CDP) are the perfect pair

- April 20, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...
Daily Newscast


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