TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%

CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales

 

Many of our personal and professional lives have been altered since the start of Coronavirus, but that doesn’t mean optimism and positivity have to take a back seat. Sales and profit are still happening! Today we’re talking to Alex Goldfayn, CEO of the Evangelist Marketing Institute, about how optimism and positivity can actually boost sales, and about his book released this week titled 5-Minute Selling: The Proven, Simple System That Can Double Your Sales … Even When You Don’t Have Time.

In this segment, we first find out more about Alex’s background as a revenue generating specialist, and the importance of staying positive through the pandemic business disruption. Jim and Alex then discuss the inspiration behind his latest book, 5-Minute Selling, where readers will learn the the power of picking up the phone and the importance of asking ‘did you know?’ questions. Next, the pair tackle techniques to motivate struggling salespeople, and how to push through fear and reach business goals. Digital retailing is also a topic of conversation and Alex dispenses his key piece of advice when it comes to selling online.

Alex is considered one of the top-rated and most acclaimed sales speakers in the world. He specializes in motivating sales teams, managers, executives and owners to take simple actions which will grow their business. He is a Wall Street Journal best-selling author and has been featured in Forbes, Mashable, and Technologizer. 


Did you enjoy this interview with Alex Goldfayn? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

soundcloudBe sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

More from Sales & Marketing
Fourth of July weekend brings big incentives and offers from automakers

Incentives and offers blast off this Fourth of July holiday weekend

- July 3, 2026
The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And...
Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

- June 18, 2026
On the Dash: Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices. Separately listing or disclosing doc fees at checkout is considered non-compliant...
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Why inventory, service, and sales can't operate as separate experiences anymore

Why inventory, service, and sales can’t operate as separate experiences anymore

- June 1, 2026
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.