Bridging the gap from online experience to showroom buying
By
CBT News Editorial Team
November 22, 2017
More from Sales & Marketing
AutoNation’s “Drive Pink” program tops $50 million raised for cancer in 10 years
On today’s edition of CBT Live, Ashley Shea, Director of Corporate Affairs at AutoNation, joins us to discuss DRV PNK (Drive Pink), the company’s year-round commitment to drive out cancer....
Closing on value, not just numbers, can win more deals
Dealers and managers are describing the market very differently right now, with some saying things are pretty good and others calling it iffy at best. Either way, sales teams that...
Former Xerox CEO says dealers should treat AI agents as part of the workforce
Dealers weighing how far to take artificial intelligence are also asking what it means for their people and their customers. The answer starts with good data, clear measurement, and a...
AI search is changing how dealers get found. Here’s what that means for your marketing strategy
For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online.
That goal hasn't changed. The way people search has.
AI is reshaping how...
