TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%
TSLA393.450-31.85%
GM76.0000.48%
F13.350-0.29%
RIVN18.6301.45%
CYD43.390-2.9%
HMC28.0200.76%
TM174.5904.93%
CVNA68.5900.72%
PAG179.4202.34%
LAD306.23015.93%
AN186.4102.08%
GPI288.3901.79%
ABG205.4007.38%
SAH83.7300.68%

Incentives and offers blast off this Fourth of July holiday weekend

The Fourth of July holiday is a busy time for dealers and automakers hoping to hit mid-year sales goals. Here’s a look at some of the biggest incentives and offers going on this year.

Fourth of July weekend brings big incentives and offers from automakers

The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And dealers are looking to clear floor space before new inventory rolls in.

That combination brings out some of the biggest incentives and offers of the year. Many come with qualifications and requirements, so be sure to check the fine print. 

Here’s a look at some of the biggest incentives and offers we found from major automakers this holiday weekend.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

Chevrolet

Silverado 1500. 0% APR for 60 months, with no payments due until after Labor Day. Expires July 7.

Equinox. Same 0% APR for 60 months offer.

Trax. Also included in the 0% APR for 60 months program.

Ford/Lincoln

Employee Pricing For All. Every US customer can buy at the same price Ford employees pay, on most new 2025 and 2026 Ford and Lincoln models. Expires July 6.

Mustang. Kelley Blue Book shows that Ford is also running a lease deal g at $328 per month for 36 months, with $3,653 due at signing.  Expires July 6.

Corsair Grand Touring. Buyers can get 0% financing for 60 months, or $8,000 cash back instead. Expires July 6.

BMW

Ultimate Sales Event. 0.9% APR financing on select models. Credits up to $3,000 on select X5 models for loyal customers. Runs through August 2.

Hyundai

Santa Cruz. A lease deal is running at $329 per month for 36 months, with $3,999 due at signing. Expires July 6.

Kia

Sorento Hybrid. Buyers can get 0% financing for 48 months, or $2,750 cash back instead. Expires July 6.

EV6, 2025 model year. Buyers can get $10,000 cash back, or 0% financing for 72 months plus $3,500 bonus cash. Expires July 6.

Genesis

GV80. Kelley Blue Book shows a lease deal running at $389 per month for 24 months, with $5,999 due at signing. Runs through early July.

Mitsubishi

Outlander PHEV, 2025 model year. 0% financing for 72 months, or a $4,500 factory rebate instead. Expires July 6.

Other automakers running Fourth of July offers

Several other major automakers, including Jeep, Ram, Chrysler, Dodge, Nissan, Mazda, and Subaru, are also running sales events and incentives this weekend. Many of these programs are structured by region or require a local zip code to display exact terms. Dealers and shoppers should check with their local store or the manufacturer’s regional offer page for the specific numbers available in their area.

More from Sales & Marketing
Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

- June 18, 2026
On the Dash: Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices. Separately listing or disclosing doc fees at checkout is considered non-compliant...
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Why inventory, service, and sales can't operate as separate experiences anymore

Why inventory, service, and sales can’t operate as separate experiences anymore

- June 1, 2026
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
Amol Waishampayan, Co-Founder of fullthrottle.ai, DSP

How fullthrottle.ai is improving agency performance with automotive-specific DSPs

- April 21, 2026
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.