AI is streamlining the way dealerships communicate with customers. At NADA Show 2026, Jim Fitzpatrick sits down with Monik Pamecha, CEO and Co-Founder of Toma, to discuss how their AI-powered platform automates inbound calls, texts, and other communications, freeing BDC teams to focus on high-value tasks that drive sales and improve customer experience.
Key Takeaways:
- AI is transforming dealership communication by automating routine tasks. Toma’s platform handles inbound calls, texts, and other repetitive BDC functions, allowing dealership teams to focus on higher-value activities that directly drive sales and enhance customer satisfaction. By freeing staff from time-consuming work, dealerships can operate more efficiently without compromising the quality of customer interactions.
- Personalized, timely engagement remains critical to building trust. While AI manages basic communications, the human element remains essential for relationship-building. Pamecha emphasizes that trust is created when customers’ needs are addressed quickly and accurately, ensuring they receive the right information at the right time and have a smooth experience when visiting the dealership.
- AI adoption is becoming essential for competitive advantage. As consumer behavior shifts toward text and digital communication, dealerships that integrate AI into their operations gain efficiency and responsiveness. Toma demonstrates that AI does not replace staff but amplifies the effectiveness of top-performing employees, enabling dealers to meet evolving customer expectations while reducing overhead and operational friction.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
