fullthrottle.ai is redefining automotive advertising with a DSP built entirely for dealerships. At NADA Show 2026, CBT News Co-Founder Bridget Fitzpatrick sits down with Amol Waishampayan, Co-Founder and Chief Product Officer, to discuss how the company’s platform consolidates media, data, and measurement into a single, outcome-driven solution.
Key Takeaways:
- fullthrottle.ai’s automotive DSP provides a specialized advertising platform designed specifically for the auto industry. Unlike generic DSPs, it allows dealers to use first-party and household-level data to activate campaigns across multiple channels, including CTV, display, and online video. It makes every dollar measurable against tangible outcomes, such as vehicle sales, service revenue, and gross profit. This focus ensures that media buys are precise, efficient, and fully accountable.
- The fullthrottle.ai automotive media marketplace brings together multiple premium publisher partners, such as Comcast, Roku, NextStar, and Experian, into a single, unified platform. This setup simplifies media planning and buying for dealerships by consolidating access to inventory, audiences, and activation tools, making it as easy to buy and measure campaigns as traditional platforms like Google or Facebook, but with automotive-specific targeting and measurable outcomes.
- Attribution and measurement are central to the platform’s value. fullthrottle.ai leverages patented methods to track household-based audiences and link ad exposure to real consumer actions, including vehicle purchases and service visits. By connecting first-party dealer data with publisher-level activity, dealers can assess the direct impact of advertising on market share and ROI, enabling data-driven strategies and more effective budget allocation across campaigns.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
