On the Dash:
- Ford is adding a new performance-focused Bronco positioned below the Raptor.
- The Bronco RTR aims to offer off-road capability at a lower price point than the Raptor.
- The model reinforces Ford’s focus on expanding its most recognizable brands.
Ford said Tuesday it is expanding its Bronco SUV lineup with the addition of the 2027 Bronco RTR, a new performance-oriented model designed to blend off-road capability with everyday drivability.
The automaker said the 2027 Ford Bronco RTR is the eighth addition to the Bronco lineup, blending rugged off-road hardware with street-ready performance. Ford described the model as a more accessible entry point into its high-performance Bronco offerings, though officials declined to disclose pricing.
The Bronco RTR is expected to be priced between the Bronco Heritage Edition, which starts at $51,475, and the roughly $80,000 Bronco Raptor. The base Bronco starts at approximately $40,000. Ford executives emphasized that while the RTR is positioned as a gateway to the Raptor, it is not intended to be a budget vehicle.
Under the hood, the Bronco RTR will be powered by a 2.3-liter turbocharged four-cylinder engine producing 315 horsepower and 350 pound-feet of torque. That compares with the Bronco Raptor’s 3.0-liter V6, which delivers 418 horsepower and 440 pound-feet of torque. The RTR shares several off-road performance components and design cues with the Raptor while maintaining the traditional Bronco appearance.
Ford said the Bronco RTR will be available to order in October, with sales beginning in January 2027.
The model is the second vehicle developed through Ford’s partnership with racer Vaughn Gittin Jr.’s Ready to Rock brand. The first RTR vehicle, a special-edition Mustang, was unveiled last year. Both models debuted at the Detroit Auto Show.
Gittin said the Bronco RTR was designed to appeal to enthusiasts who want capability and styling without moving to the top of the lineup.
The launch aligns with Ford’s broader strategy of leaning into its best-known nameplates, including Bronco, Mustang and the F-Series, as the company looks to strengthen demand through brand-focused product expansions.
