On the Dash:
- Ford Signature 2.0 provides integrated digital and in-person buying and service experiences worldwide.
- The initiative prioritizes hospitality, operational efficiency, and immersive product interactions at dealerships.
- Ford plans to open 110 stores globally by the end of 2026 with the new retail model.
Ford is rolling out a new global retail experience designed to simplify how customers explore, purchase, and service vehicles. The initiative, developed with Ford dealers worldwide, combines online and in-person options to make every step of the ownership journey seamless.
The new design, called Ford Signature 2.0, emphasizes human-centered design principles and behavioral insights to foster trust and lasting customer relationships. It aligns with Ford’s global brand strategy by providing immersive ways for customers to interact with products, technology, and accessories while reinforcing community engagement with dealerships.
Ford Signature 2.0 is built around four core principles. Hospitality first ensures dealership staff act as brand ambassadors, with dedicated spaces for conversation and amenities such as food and beverages. Sales and service anywhere give customers the flexibility to conduct transactions in traditional sales rooms or hospitality areas. Operations excellence focuses on optimized flow and functionality for both employees and guests. Discover Ford offers hands-on experiences so customers can see, touch, and learn about vehicles and features.
The experience bridges digital and in-person interactions. Customers in the U.S. and 15 European markets can build, price, and complete purchases online or in dealerships. They can start a transaction on a phone and finish in person, or complete the entire process digitally.
Service convenience is a priority. Ford Pickup & Delivery collects vehicles from customers, services them at the dealership, and returns them to customers. For routine maintenance, Ford Mobile Service sends certified technicians directly to customers’ locations. Through the third quarter of 2025, Ford has facilitated 3.8 million remote experiences globally, including Pickup & Delivery and Mobile Service appointments.
The rollout has begun with more than 20 dealerships across 10 countries, including locations in Brazil and the U.S. Ford plans to open 110 stores worldwide with the new retail experience by the end of 2026.
