TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
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Rivian revives $5B Georgia EV factory, pledges 7,500 jobs

The long-delayed project is set to break ground in 2026, with production targeted by 2028.

On the Dash:

  • Rivian’s $5B Georgia EV plant will create 7,500 jobs, with production by 2028.
  • First announced in 2021, the factory is now set to break ground in 2026.
  • The project relies on $1.5B in state incentives and a $6.6B federal loan.

Rivian is moving forward with plans for its long-delayed $5 billion electric vehicle factory east of Atlanta, a project expected to create 7,500 jobs and expand production of the company’s upcoming R2 crossover. Preparatory work, including grading and utility installation, is already underway at the 2,000-acre site, with vertical construction planned to begin in 2026 and vehicle production slated for 2028.

The plant, first announced in 2021, has faced multiple setbacks and cost-cutting delays but remains central to Rivian’s long-term growth strategy. State and local leaders backed the project with a $1.5 billion incentive package tied to construction and hiring requirements, while a $6.6 billion federal loan approved in early 2025 provides additional support once ground is officially broken.

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Rivian will host two September events: a Sept. 14 community celebration, followed by a Sept. 16 groundbreaking with state officials. At the time of its initial announcement, the Rivian factory was the largest economic development project in Georgia’s history. However, Hyundai has since surpassed it with a new facility near Savannah. Still, the Rivian plant remains a significant part of Georgia’s growing EV industry and economic strategy.

The project has drawn political debate, with Republican critics questioning the size of federal support, while Democratic leaders, including Sens. Jon Ossoff and Raphael Warnock, lobbied heavily for the incentives. Despite the controversy, local development officials say Rivian’s commitment to jobs and growth in the region remains secure.

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Ashby Lincoln
Ashby Lincoln
Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.

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