TSLA365.4401.88%
GM85.620-0.5%
F13.9700.09%
RIVN16.030-0.02%
CYD35.820-0.08%
HMC32.5200.905%
TM198.2005.72%
CVNA69.160-1.12%
PAG215.910-0.7%
LAD358.020-8.13%
AN203.670-3.55%
GPI278.270-3.57%
ABG208.500-0.31%
SAH75.900-0.62%
TSLA365.4401.88%
GM85.620-0.5%
F13.9700.09%
RIVN16.030-0.02%
CYD35.820-0.08%
HMC32.5200.905%
TM198.2005.72%
CVNA69.160-1.12%
PAG215.910-0.7%
LAD358.020-8.13%
AN203.670-3.55%
GPI278.270-3.57%
ABG208.500-0.31%
SAH75.900-0.62%
TSLA365.4401.88%
GM85.620-0.5%
F13.9700.09%
RIVN16.030-0.02%
CYD35.820-0.08%
HMC32.5200.905%
TM198.2005.72%
CVNA69.160-1.12%
PAG215.910-0.7%
LAD358.020-8.13%
AN203.670-3.55%
GPI278.270-3.57%
ABG208.500-0.31%
SAH75.900-0.62%

Porsche denies U.S. production shift amid tariff concerns

Despite speculation, the automaker states that it has no plans to localize assembly in the U.S. due to sales volumes remaining too low.
Porsche has rejected reports suggesting it plans to move part of its vehicle production to the United States.

Porsche has rejected reports suggesting it plans to move part of its vehicle production to the United States, pushing back on claims the automaker is seeking to mitigate potential tariff impacts.

A spokesperson for the German luxury carmaker dismissed a Bloomberg report that CEO Oliver Blume was weighing whether to shift the final stages of assembly, such as fitting interiors or tires, to the U.S. Bloomberg cited unnamed sources in its report, suggesting the move was under consideration as the company faces economic headwinds and intensifying global competition.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

Porsche, which currently does not produce vehicles in the U.S., is considered more vulnerable to tariff exposure, similar to Volkswagen’s Audi brand. Moreover, the automaker is contending with declining global demand, intense competition in China, and sluggish consumer adoption of its electric vehicle models.

The company reiterated its position that U.S. localization doesn’t make financial sense given its relatively low sales volume. In April, Porsche CFO Jochen Breckner said even a partnership with another Volkswagen Group brand would not justify a move to U.S. production.

Meanwhile, Audi has confirmed plans to manufacture its best-selling models in the United States, with a location announcement expected later this year. Audi claims the plan was in place prior to Donald Trump’s return to the White House.

Although Porsche CEO has held discussions with U.S. officials about expanding Volkswagen Group’s footprint in the country through what he described as “massive investments,” no details have been disclosed due to confidentiality agreements.

Read More
More from EVs & Technology
Greg Uland explains the role of AI agents in modern dealerships

Greg Uland explains the role of AI agents in modern dealerships

- September 11, 2026
The next major dealership efficiency gains may not come from adding more people, but from using the people and technology dealers already have better. That was one of the key...
hydrogen vehicles

What hydrogen vehicles could mean for car dealerships in the next decade

- September 10, 2026
The automotive industry is currently focused on electric vehicles. However, hydrogen fuel cell cars are also emerging, providing a viable alternative in the market. Many forward-thinking dealers are making way...
Vince Melkumyan

Auto AI Radar’s Vince Melkumyan on the compliance blind spots dealers can’t ignore

- September 9, 2026
The FTC’s CARS Rule may be gone, but dealership compliance risk remains firmly in view. During today’s CBT Live segment, we were joined by Auto AI Radar Founder Vince Melkumyan,...
Why your dealership might be bleeding IT dollars and facing major cyber risks 

Why your dealership might be bleeding IT dollars and facing major cyber risks 

- September 9, 2026
Although most dealers believe their stores are secure, true insights only come when a thorough IT audit is conducted. Today, we explore what a real-world dealership audit can uncover and...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.