You’re watching CBT News’ exclusive coverage of the 2025 New York Automotive Forum, hosted by NADA, J.D. Power, and the New York International Auto Show (NYIAS). The forum drew a powerhouse lineup of auto leaders, but all eyes were on the final keynote—an unscripted, high-energy conversation between Force Marketing CEO John Fitzpatrick and newly elected U.S. Senator Bernie Moreno, a former dealership executive and the Senate’s first automotive retail representative. Fitzpatrick called it “a golden era for automotive,” despite the economic uncertainty discussed earlier in the day. Their talk aimed to inject optimism and straight talk into a room full of dealers seeking clarity on tariffs, EV mandates, and the road ahead for U.S. auto retail.
Key Takeaways:
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A dealer’s voice in Washington:
Senator Bernie Moreno—former owner of 15 dealerships—is being hailed as the “car czar” of Congress. Fitzpatrick emphasized Moreno’s deep understanding of the industry and his commitment to advocating for dealers, manufacturers, vendors, and workers alike. With his firsthand knowledge, Moreno provides the automotive community with authentic representation at the national level during a critical time in regulatory matters. -
Tariffs and momentum in the marketplace:
Fitzpatrick pointed to a surge in late Q1 vehicle sales driven by consumer fear over potential tariffs. Despite economic uncertainty, dealers across the U.S. saw a strong March and record-setting April starts. Fitzpatrick credited this to consumers acting fast ahead of anticipated price hikes, and he believes this momentum will carry into May. -
Service departments and EV policy shifts offer new opportunities:
Amid the tariff conversation, Fitzpatrick underscored the long-term value of fixed ops. He noted service as a critical revenue anchor, especially if new vehicle affordability tightens. On the EV front, he shared Moreno’s prediction that the federal $7,500 incentive is likely going to zero—potentially reshaping the EV sales landscape and giving consumers more power to choose without government mandates.
Catch all of CBT News’ coverage of the NY Automotive Forum 2025 here.
