CBT News was on the ground in New York City for exclusive coverage of the 2025 NY Automotive Forum—an annual event hosted by NADA, J.D. Power, and the New York International Auto Show (NYIAS). This year’s gathering brought together top voices in the automotive industry, including two of the sector’s most recognized figures: Tom Doll, former CEO of Subaru of America, and Ernie Boch Jr., head of Subaru of New England. In an engaging conversation, the two leaders reflected on the auto industry’s evolution, its current economic pressures, and the road ahead.
Key Takeaways:
1. Stability and Long-Term Vision Fueled Subaru’s Growth
Tom Doll credited Subaru’s rise—from 150,000 to 750,000 vehicle sales annually—to consistency in leadership, smart strategy execution, and strong distributor relationships. He emphasized that enduring difficult periods without panicking was key to sustained success.
2. Tariff Concerns Could Threaten Affordability and Market Volume
Both Doll and Boch stressed the serious economic threat posed by looming tariffs. With the average price of a new car already near $50,000, additional costs could push monthly payments to unaffordable levels for many consumers. Manufacturers need clear, proactive communication strategies, as seen with Ferrari’s quick response.
3. Domestic Manufacturing and National Security Are Top of Mind
As trade tensions rise, automakers like Subaru are considering more U.S.-based production, not just for business continuity, but as a matter of national security. Doll noted the importance of balancing global manufacturing while highlighting the strategic role the auto industry plays in both the American and Japanese economies.
Catch all of CBT News’ coverage of the NY Automotive Forum 2025 here.
