On December 18, Stellantis announced it would delay the launch of its all-electric Ram pickup, previously slated for 2025, until 2026. The delay is due to the slower-than-expected adoption rates of electric vehicles (EVs) and the profitability challenges faced by competitors in the electric truck segment.
This shift in strategy will prioritize the launch of the Ramcharger. This range-extended electric truck combines a gasoline engine with EV technologies, allowing it to operate as a zero-emissions EV until the battery depletes. At that point, an onboard 27-gallon, 3.6-liter V6 engine generates electricity to power the vehicle. The Ramcharger is expected to deliver a range of up to 690 miles, with the 92 kWh battery alone providing up to 145 miles before the gas engine kicks in.
In addition, the announcement follows a significant leadership change at Stellantis, including the return of Ram CEO Tim Kuniskis. Kuniskis rejoined the company in December after a brief retirement and has been vocal about upcoming changes to improve the brand’s performance.
Through the third quarter of 2024, Ram has experienced a 24% sales decline. Kuniskis attributed the downturn to delays in the rollout of the redesigned Ram 1500 and the postponed launch of upcoming heavy-duty trucks. However, he remains optimistic, stating that improvements are being made daily.
Moreover, Stellantis’ decision highlights the need to balance customer demand for traditional powertrains with the push for sustainable electric vehicles. The Ramcharger’s extended-range capability is positioned as the ideal solution for consumers seeking a balance of power, range, and functionality in their trucks.
The priority change highlights Ram’s approach to staying competitive in a fast-changing market while addressing consumer demands for performance and innovation in the electric vehicle industry.
