Two digital content creators at Mohawk Chevrolet have taken social media by storm with their hilarious and relatable videos based on the hit show, “The Office,” called “The Dealership.” Joining us on the latest episode of Inside Automotive to tell us all about their videos and the impact they’re having back at the dealership are Grace Kerber and Ben Bushen of Mohawk Chevrolet.
Key Takeaways
1. The idea for Mohawk Chevrolet’s viral videos began with a playful prank involving miniature ducks placed around the dealership. This light-hearted act inspired Kerber and Bushen to create “The Office”-style parody videos, which initially gained modest local traction before blowing up on TikTok.
2. Grace Kerber and Ben Bushen are the driving forces behind the content. Kerber handles directing and in-front-of-camera work, while Bushen takes on video editing and technical aspects. Their collaborative approach and behind-the-scenes roles are crucial to their content creation process.
3. The videos have significantly expanded the dealership’s online reach, attracting attention from an international audience, including viewers from the UK and the Netherlands. This broader visibility has translated into increased website traffic and inquiries from potential customers far beyond their local area.
4. The dealership staff has embraced the videos’ fun and engaging nature. Participation in the content creation process has fostered a positive and enthusiastic atmosphere within the dealership, enhancing team morale and involvement.
5. Kerber and Bushen emphasize the importance of having fun with social media and not overcomplicating content creation. They recommend using whatever resources are available, from smartphones to basic editing tools, to connect with the community and showcase the dealership’s personality.
"Social media is an amazing tool. The best thing you can do is to have fun with it. Even if you don't have a lot of equipment, just using a phone to create content with your staff can help connect with your community and spread awareness." – Grace Kerber.
