TSLA377.810-2.87%
GM80.990-1.02%
F12.125-0.155%
RIVN14.340-0.17%
CYD28.180-4.01%
HMC31.670-0.14%
TM182.910-2.66%
CVNA62.760-1.12%
PAG194.220-4.79%
LAD287.370-5.14%
AN156.210-1.93%
GPI232.610-4.35%
ABG167.770-1.99%
SAH60.520-0.48%
TSLA377.810-2.87%
GM80.990-1.02%
F12.125-0.155%
RIVN14.340-0.17%
CYD28.180-4.01%
HMC31.670-0.14%
TM182.910-2.66%
CVNA62.760-1.12%
PAG194.220-4.79%
LAD287.370-5.14%
AN156.210-1.93%
GPI232.610-4.35%
ABG167.770-1.99%
SAH60.520-0.48%
TSLA377.810-2.87%
GM80.990-1.02%
F12.125-0.155%
RIVN14.340-0.17%
CYD28.180-4.01%
HMC31.670-0.14%
TM182.910-2.66%
CVNA62.760-1.12%
PAG194.220-4.79%
LAD287.370-5.14%
AN156.210-1.93%
GPI232.610-4.35%
ABG167.770-1.99%
SAH60.520-0.48%

Rivian pauses Georgia plant to focus on 3 new electric SUVs

Rivian surprised the industry with three, rather than one, new electric SUVs, which emphasize affordability through a smaller profile
Rivian surprised the industry with three, rather than one, new electric SUVs, which emphasize affordability through a smaller profile.

From left to right: Rivian R2, Rivian R3, Rivian R3X, Image Source: Rivian

Electric vehicle startup Rivian unveiled not one, not two, but three new battery-powered SUVs during a presentation hosted by founder and CEO RJ Scaringe on Thursday.

Although details about one of the models, the R2, were leaked earlier in the week, some of the information proved to be inaccurate, and leakers made no reference to the newly revealed R3 and R3X crossovers.

Previously reported with a minimum price of $47,000, the two-row Rivian R2 will actually retail starting at $45,000. That represents a $30,000 discount from the company’s previous R1 and R1S SUVs, which both start at $74,900.

The R2’s launch date is scheduled for 2026, and it will likely be the first of the three to make it to consumers, as Rivian has yet to announce when it expects to deliver the R3 and R3X or how much they will cost. However, it is possible the trio will be released in quick succession, given that they share many similarities.

For starters, all three models are smaller than the automaker’s previous entries, with the R2 being the biggest of the group, and share an identical midsize platform recently developed by Rivian. They will all feature the same j3400 charging ports capable of DC fast-charging. With the first SUVs launch still two years away, the electric vehicle maker has already confirmed that owners will need an adapter to use Tesla’s NACS-based (North American Charging Standard) Supercharger network, although Rivian committed to adopting the standard last year.

To hasten the delivery of its models, Rivian is pausing construction at its $5 billion manufacturing plant in Georgia, even though the facility was set to be the production home of the R2. Instead, the company will build the R2, and possibly the R3 and R3X, at its factory in Normal, Illinois. The company says the move will save up to $2.25 billion in capital spending and allow it to accelerate its new releases.

Read More
More from Articles
The silent profit leak in your dealership: Why month-end close is taking longer than it should

The silent profit leak in your dealership: Why month-end close is taking longer than it should

- October 8, 2026
For many dealerships, month-end close feels like a necessary pain point. Long hours. Last-minute reconciliations. Missing information. Manual corrections. Unexpected variances. Teams scrambling to get reports finalized before leadership needs...
The car dealer looks real. The website is a lie

The car dealer looks real. The website is a lie

- October 7, 2026
You found the car. The price is right, the pictures look great, the VIN checks out and the dealership website looks completely legitimate. There is only one problem: the dealership...
Automotive brand loyalty strengthens as affordability and economic pressures mount

Automotive brand loyalty strengthens as affordability and economic pressures mount

- October 7, 2026
TROY, Mich.--(BUSINESS WIRE)--Brand loyalty has held strong amid affordability challenges and economic volatility this year, averaging 50.2% across all nameplates and segments, up from 49% last year, according to the...
FTC dismisses Asbury price transparency complaint after 2-year legal fight

FTC dismisses Asbury price transparency complaint after 2-year legal fight

- October 7, 2026
On the Dash: The FTC dismissed its 2024 administrative complaint against Asbury Automotive Group and three Texas dealerships on Oct. 5, ending a case that never reached the merits. The...
CBT News

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.