To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry.
On this episode of Inside Automotive, hosts Shyann Malone and Jim Fitzpatrick are joined by Colin Carrasquillo, digital marketing director for Nielsen Dodge Chrysler Jeep Ram. Carrasquillo is a self-described “experimarketer” who has dedicated his career to building relationships with consumers through unique, narrative-driven campaigns. Thanks to his experience in the automotive industry, he is especially qualified to discuss the advertising and consumer marketing trends driving success in today’s dealerships.
Key Takeaways
1. Consumers are increasingly interested in purchasing electric vehicles but remain hesitant due to high prices, limited ranges and inadequate infrastructure.
2. EV-focused digital marketing strategies will need to educate their audiences on the technology and address their pain points.
3. Dealers, manufacturers and consumers each have different priorities when it comes to electric vehicles; finding a middle ground between these competing perspectives will be key to getting ahead of the competition.
4. Artificial intelligence presents both challenges and advantages for digital marketing specialists, unlocking highly efficient tools but creating a new need for research and guidelines.
5. Dealers should not rely on manufacturers to curate or develop their digital marketing campaigns but rather create their own materials and strategies that are personalized for their local market.
"Customers are way more aware of product offerings out there, and this has been an evolution over the last ten years." — Colin Carrasquillo
