How AutoNation’s DRV PNK initiative continues to drive out cancer

The month of October is recognized as National Breast Cancer Awareness Month and the majority of us know someone impacted by cancer, whether directly or indirectly. Lives have been derailed and AutoNation is doing something about it. Their mission? To drive out cancer. 

For five years AutoNation has stepped up, alongside cancer-fighting charities, and made the fight part of their culture with their DRV PNK movement. AutoNation and the DRV PNK initiative has become an inspiration to thousands of other dealers across the country to help fight cancer. 

We’re joined now by some of AutoNation’s leadership Marc Cannon, executive vice president and chief customer experience officer at AutoNation, David Koehler, eastern region president at AutoNation, and we also have a special guest joining us today, a five-year breast cancer survivor herself, Susan Miller, who is a marketing Specialist at AutoNation. In this segment, we learn more about Miller’s journey fighting cancer, the mission behind the DRV PNK initiative, and the impact DRV PNK continues to have on employees and customers.

Every October, more than 300 AutoNation locations unite on DRV PNK Across America Day to deliver thousands of special care packages called comfort bags to patients battling cancer at various treatment facilities. The company also provides paid cancer insurance to every associate and their eligible dependents on their first day of employment. Through partnerships with local charities like Cure Childhood Cancer, Jamie’s Hope, and Susan G. Komen LA, DRV PNK has raised over $25 million to drive out cancer.

Did you enjoy this interview with AutoNation’s Marc Cannon, David Koehler, and Susan Miller? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.