CBT News Week In Review for Friday, January 24th, 2020:
A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi
2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers. Here to give us an in-depth analysis of the key highlights and results for 2019 is NADA chief economist, Patrick Manzi. We’ll also discuss the current strength of the auto industry as well as predictions for Q1 2020 and beyond. To learn more about the upcoming annual NADA Show, click here. Watch Now
Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020
High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field to cultivate a winning strategy. But no worries if you don’t have an expert on hand, because today, we do. Please join me in welcoming back Brian Pasch, Founder and CEO of PCG Companies. Brian is an international auto marketing expert, thought leader and renowned speaker who provides his expertise to CBT every week as the host of Auto Marketing Now. Watch Now
Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age
Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert, President of Chernek Consulting, and host of F&I Today right here on CBT News. Watch Now
Howard Hakes Reflects on a Successful Year as 2019’s AIADA Chairman
2019 was certainly a busy year for Washington with tariff threats, industry disruptors, and historic trade agreements. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with Howard Hakes, Chairman for AIADA to discuss these industry events in more detail. Watch Now
