Let’s admit it, sometimes the demo drive can be a little boring. Want customers to take a more mental ownership experience of their car during the process? Jonathan explains how changing up the demo drive could do that.
VIDEO TRANSCRIPT:
Do you want to build more mental ownership, add value and create a unique experience for your clients? Consider incorporating one of these three different demo drives with your next customer. What about taking the car from the dealership to the customer’s workplace? Imagine them seeing their new car parked at work, or what about this. Is there a shopping center or grocery store nearby? Have the customer experience what it’s like to go shopping in their new car.
And then finally, when was the last time you went through a drive-through with a customer? We all know that these are normal experiences for people whether it’s going to work, going shopping, or going through drive-throughs. If you want to create more mental ownership, help the customer experience the car the way they normally would.
I’m Jonathan Dawson. Thanks for joining me with today’s sales tip of the day.
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