Why the demo drive remains the most critical step in closing sales

Jason Becknell - April 14, 2026

The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...

Sales & Marketing CBT Now

Don’t Be Like Everyone Else On The Demo Drive

David Lewis - February 22, 2020

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they want to drive. Hear what David...

Saturday Morning Sales Meeting Shows

Talking During the Demonstration Drive

David Lewis - December 27, 2019

Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...

Sales & Marketing Articles

3 Best Practices When Conducting a Demo Drive – David Lewis

CBT News Editorial Team - August 30, 2018

The demo drive is often the first time a potential car buyer is feeling a sense of ownership of what could be their next vehicle. Many can even debate that...

Sales & Marketing Articles

Create a Unique Customer Experience During the Demo Drive

CBT News Editorial Team - March 1, 2018

Let’s admit it, sometimes the demo drive can be a little boring. Want customers to take a more mental ownership experience of their car during the process? Jonathan explains how...

Tips & Training

Doing a demo drive in the drive-thru?

CBT News Editorial Team - October 25, 2017

Want your customers to take ownership of their vehicle mentally? Jonathan suggest taking them on a demo drive to one of three different places.

Tips & Training

Remaining Silent on the Demo Drive

David Lewis - June 22, 2017

Are you quiet during the demo drive? Does it matter if you are? David says it does matter. Find out why keeping quiet makes an impact in the end.

Tips & Training

Demo Drive

Why the demo drive remains the most critical step in closing sales

Don’t Be Like Everyone Else On The Demo Drive

Talking During the Demonstration Drive

3 Best Practices When Conducting a Demo Drive – David Lewis

Create a Unique Customer Experience During the Demo Drive

Doing a demo drive in the drive-thru?

Remaining Silent on the Demo Drive

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