David Lewis: Rapport with customers is important, but David says try this idea instead.
More from Sales & Marketing
AI search is changing how dealers get found. Here’s what that means for your marketing strategy
For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online.
That goal hasn't changed. The way people search has.
AI is reshaping how...
CarEdge CEO on AI shopping tools raising the stakes for dealer pricing transparency
As more consumers turn to AI to research and compare vehicles, dealerships may need to rethink how they present pricing online. Zach Shefska, President and CEO of CarEdge, joins us...
David Spisak says dealers must audit for AI, launches new show on CBT News
Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...
Car salesperson performance holds steady as buyer satisfaction slips
On the Dash:
Car salesperson performance held steady from Q2 to Q3, CDK found.
Ease of Purchase hit its 2026 low in September at 79%.
Product expertise and trust scores...
