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Why reaching out to Hispanics is important

Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one of the largest consumer groups in the U.S.: hispanics. According to Ricky Lopez, CEO of Hispanic Ad Agency, sometimes all it takes is a pair of tickets to a Major League Soccer game.

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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