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Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

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Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single courtesy van or a fleet of loaner cars, parts trucks, roadside assistance vehicles and demonstrators, those vehicles provide an ideal way to deliver brand […]
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memorable service department

Losing Work In The Service Drive Costs You Double In Future...

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Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and money to attract customers and close the sale. Are you creating a memorable service department? According to NADA data, in 2014 advertising expenditures alone were $606 per vehicle. Even though […]
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