On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900, and how you can improve your...
Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of fears. On this week's episode of...
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. Jim and John talk about creating...
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they want to drive. Hear what David...
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors.
VIDEO TRANSCRIPT:
Bridget F.: Hello, everyone, and welcome to The Kerrigan Advisors...
On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so can actually help in negotiations.
VIDEO TRANSCRIPTION:
David...
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using...
On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and how you can build trust and...
On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order to generate new business when times...
Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever by focusing on the customer and...