On May 29, Toyota reported a 10% rise in global vehicle sales for April, marking its fourth straight monthly increase, fueled by growing demand for hybrid vehicles and a surge in U.S. purchases ahead of new import tariffs introduced by President Donald Trump.
The Japanese automaker said that it sold 876,864 vehicles worldwide in April, with U.S. sales climbing at the same pace as global sales. Toyota attributed the growth to strong hybrid demand and “rush buying” in the U.S., as customers rushed to secure vehicles before tariffs increased prices.
Hybrid models accounted for roughly 44% of Toyota’s total global sales over the first four months of the year, highlighting the brand’s continued dominance in the segment.
In addition to the sales boost, Toyota’s global production rose 8% in April compared to the same period a year earlier, reaching 814,787 units. The increase was supported by higher output in Japan, as well as in key international markets, including North America, South America, and China.
The figures include both Toyota and its luxury Lexus brand. Toyota remains the world’s largest automaker by volume, maintaining its momentum in a year marked by shifting trade policies and growing consumer interest in electrified vehicles.
