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Turning an ‘I’m just looking’ shopper into a done deal
Shoppers who say they are just looking are often treated as people who are not ready to buy. Most of them will buy, and they now visit only one or...
How dealers can create a steady rhythm of urgency in the showroom
For decades, retail automotive operations have relied on frantic end-of-month pushes to hit sales quotas and volume bonuses. However, relying on late-month pressure often leads to rushed deals, customer dissatisfaction,...
Where AI helps and where dealers still need the human touch
Dealerships have more ways to reach customers than ever, but shoppers still respond to people who show real interest. On today’s edition of CBT Live, Matt Easton, Founder of Easton University,...
How AI can expose dealership friction and improve loyalty
As artificial intelligence adoption accelerates across retail automotive, many dealership leaders view automated tools as a silver bullet for operational headaches. However, implementing AI without human oversight often amplifies underlying...
